Coaching

Coaching is a process which enhances the performance and the learning ability of people in business. MacKenzieYoung's approach is to help the client to help themselves, through a dynamic interaction with experienced business people who are also qualified coaches.

The experience of MacKenzie Young's coaching process is not dissimilar to a very supportive ongoing conversation with a highly skilled business person who is focused on helping you define and achieve your objectives.

The emergence of Coaching as a means of providing senior executives with leadership advice and support is being widely welcomed by many companies. With its origin in sport, Coaching has gradually and successfully confirmed its presence at the top table for improving the capabilities of business leaders, managers and staff, in the public and private sectors. It has gained ground as a preferred development activity, against training courses, for management and other key decision makers in business.

Sadly in many organisations there is still a lack of understanding as to the potential of Coaching. Many individuals continue to view coaching as something remedial rather than realising its true value, which is developmental.

When delivered professionally, Coaching will help managers and staff across all strategic business disciplines. Thus, by working with an experienced coach, people are more likely to arrive at well thought through outcomes to their business challenges and be more aware how to achieve and drive forward performance, in addition to becoming better coaches themselves.

Coaching is not about providing consultancy, but demonstrating that often the most sustainable and worthwhile solutions are those that come from within an organisation or individuals themselves. Coaching facilitates the bringing forward of those options and ideas. Leading an organisation is both a difficult challenge and at times can be a lonely one. Leaders are human and can get locked into only seeing the organisation from a single point of view that has developed over many years. Coaching can help managers and staff to challenge constructively whether or not the ways of the past are the way forward for the future.

How do Executives, Managers and Staff benefit from having a Coach?

Typically, a direct return on investment could include:


  • increase in profitability
  • greater focus on business strategy
  • improved decision making
  • greater commitment to the company


While performance improvement may include:

  • increased communication ability
  • improved staff retention
  • enhanced team cohesiveness
  • healthier work/life balance

Selecting a Coach
If you would like further information on selecting a Coach, the MacKenzie Young guide can be downloaded from the news and articles section section of the website.